What’s HOUSE OF MYRTLE all about?

House of Myrtle brings to life a new generation of maternity and baby fashion by integrating minimal, contemporary and sustainable design into unique collections. Based in Athens, Greece the brand was conceived as a creative experiment bringing maternity accessories into the realm of fashion infused with a deep love of all things natural and practical.


Introducing minimalist styles, durable and usable products and high-quality fabrics HoM caters to the needs of contemporary parenthood while livening up to sophisticated aesthetics. From the silkscreen and digital printing process to the fabric cutting and sewing, each product has been finely handcrafted by local manufacturers and has been tested to last through the indoors and outdoors adventures of babies, toddlers and parents.


Committed to sustainable living and a lifestyle of a healthy body and soul the brand creates products born out of these very ethics, incorporating design and eco-conscious mindset into everyday family experience. Using the finest natural materials, 100% cotton fabrics and water-based dyes, HoM products reflect a passion for a life closer to nature.


This is not any baby bag, it is your bag… making all things (baby) look actually good .


Join the non-maternity maternity tribe and get your hands on the most beautiful, stylish and sophisticated (baby) items